HOW IS EVERYDAY FOR FUTURE LINKED TO THE CONCEPT OF CLEAN BEAUTY?

Everyday for Future combines care for one’s body with respect for nature and its main objective is to take care of the planet day after day for a better future.

The Everyday for Future formulas are based on the Clean Beauty pillar “Less is more” by including only a few ingredients necessary for the creation of the basic formula, to which the characterizing active ingredients are added, and contain at least 99% vegan, organic and, above all, not of animal origin.

VEGAN PRODUCTS

Our products are Vegan OK and PETA certified, which are the most widespread European quality certification bodies for vegan products. The purpose of this certification is to spread a culture of respect for life and the environment for all the people who populate our planet, so that these values can become common heritage.

CRUELTY-FREE PRODUCTS

Everyday for Future not only takes care of the planet, but also of the animals that populate it.

In March 2009, law no. 1223/2009 was issued for which all tests on animals for cosmetic purposes have been prohibited, however excluding some long-term toxicity studies for raw materials. Only since March 2013 have all exceptions ended. Today, in fact, in Europe it is no longer possible to sell any cosmetic product that contains ingredients tested on animals in its formula.

All our products, therefore, are cruelty-free.

What other objectives does Everyday for Future pursue to carry forward the Clean Beauty ideology?

The commitment to the planet is also reflected in the search for packs that are always sustainable, easy to recycle or made from recycled plastic.

We prefer solutions that have as little impact on the environment as possible, reducing plastic by almost 70% compared to what would be used for a common tube or bottle. This is the case of our facial skincare line bags created in plastic and aluminium (LCDPE90), easily disposed in plastic in all their components. In this case, the production of new plastic is reduced as one sachet contains 40ml of product (full-size format) in a sustainable pack with plastic reduced by up to 70%.

In other cases we usa PCR (Post-Consumer Recycled Material) or FSC (Forest Stewardship Council) recycled paper packaging, which is an international certification that indicates products derived from forests managed responsibly according to precise environmental standards.

Furthermore, there is a QR code on our packs which helps the consumer understand where they can recycle the pack in the best way.

For the formulation of our products we rely on the many years of experience of one of the leaders in the production of natural products, which offers us support throughout the entire creation process.

Together with the laboratory we give life to our ideas, also referring to the advice provided to us thanks to decades of experience in the world of natural cosmetics.

One of our goals is also to create products that are accessible to everyone. This is made possible by the fact that our products, despite meeting all the requirements, are not certified by the major European bodies. In fact, their certification would be too expensive in economic terms and this would not allow us to reach all consumers. For this reason we have the possibility of offering certified products at a price that does not exceed 20€.

Furthermore, to guarantee transparency on the ingredient list of our products, we have decided to make it easier to read the INCI (International Nomenclature of Cosmetic Ingredients), adding the common name of the ingredient and indicating natural ingredients from organic ones with different colors.