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Everyday for Future was born in 2020 from the idea of wanting to create something innovative, natural and sustainable, suitable for the new generations. The name recalls Greta Thunberg’s movement “Fridays for Future”, precisely because our goal is to want to be sustainable every day, offering vegan and cruelty-free products at a price accessible to everyone.

Ours is a young team passionate about skincare and make-up, which is why we always try to create products that can be a quick and easy way for anyone to take care of their body.

For the formulation of our products we rely on the many years of experience of one of the leading companies in the production of natural products in Europe. Each product designed is formulated with natural ingredients (present in very high percentages: from 98% to 100%), which respect animals and the planet. The remaining percentage is however made up of natural ingredients which guarantee the preservation and stability of the product.

Our philosophy is based on three fundamental concepts:

  • Vegan products
  • Cruelty-free products
  • Sustainable packaging
Clean Beauty - Maschere viso fruttate, vegane, cruelty-free e con ingredienti naturali


All Everyday for Future products are Vegan Ok and PETA certified, which are the most widespread European quality certification bodies for vegan products. The purpose of the certification is to encourage the spread of a culture of respect for life and the environment for all the people who populate the planet, so that these values can become common heritage.


Taking care of the planet also means taking care of the animals that populate it: this is why Everyday for Future products are absolutely not tested on animals. The formulas are in fact enriched with active ingredients of natural origin derived from fruits, seeds and flowers, with high beneficial properties for our body. The selected active ingredients have been chosen to derive all the advantages that derive from the energy and effectiveness of nature.


Packaging research is one of the first activities we think about when developing our products. In fact, we are always looking for a solution that impacts the environment as little as possible, preferring sustainable packaging and trying to give plastic a second life, reducing it by almost 70%, or using PCR (Post-Consumer Recycled material).

For us at Everyday for Future, protecting the environment is fundamental, which is why we have decided to fight use of plastic where possible or try to reduce new production. to safeguard our planet.

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