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The natural way to feel beautiful everyday

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Clean Beauty – Less is more

CLEAN BEAUTY: THE NEW TREND FORM THE WORLD OF COSMETICS

The world of cosmetics is changing and with it the consumer’s perception of the products to use for their skin is also changing.

We therefore tend to prefer ingredients that are sustainable, environmentally friendly and vegan.

The advantage brought by clean beauty is certainly in environmental terms, but it also represents a great advantage for cosmetics companies that want to expand towards more sustainable products.

Clean beauty, in fact, offers the possibility for a company to be able to enhance itself in the world of cosmetics from an ethical and environmental point of view, carefully choosing the ingredients to use for its products and taking care of the needs of the final consumer.

LESS IS MORE: THE PILLAR OF CLEAN BEAUTY

Clean beauty sees the concept of sustainable and conscious beauty as its main pillar.

In everyday life we are constantly exposed to different chemical substances, most of which are found in nature, while others derive from human activities and are present in water, food and various everyday products, as well as cosmetics product.

The reduction of ingredients in the formulation, therefore also represents a reduction in exposure to these synthetic materials.

This pushes companies to adopt a new way of looking at the world of make-up and skincare, no longer focusing on complex processes, but adopting the “less is more” line of thought, which involves the entire production, starting from the research of raw materials, moving on to the choice of packaging and arriving at how to convey the message to reach the final consumer so that he is aware of the products he is using.

Clean Beauty - Maschere viso fruttate, vegane, cruelty-free e con ingredienti naturali

Which ingredients are on the black list?

So what are the ingredients that have been included in the black list?

In addition to the almost 1.400 substances already banned by the European cosmetic regulation in 2009, Everyday for Future has also decided to avoid the use of other chemical compounds.

Below are all the ingredients that have been removed from our formulas to pursue the clean beauty ideology:

  • Mineral oils and derivatives: substances that derive from petroleum refining, non-biodegradable, and used as low-cost hydrating compounds;
  • EDTA (Ethylenediaminetetraacetic acid): chelating agents that serve to sequester metal ions, which can negatively influence the stability and appearance of cosmetics. They re suspected of being eye irritants and pollutants because they re not very biodegradable;
  • Microplastics: particles composed. of mixtures of polymers and functional additives, solid and insoluble in water, with dimensions less than 5 mm and with a high environmental impact;
  • Formaldehyde releasers: substances used, under certain conditions, as preservatives. They are able to release formaldehyde, which is a toxic and carcinogenic substance;
  • BHA (beta hydroxyl acid) and BHT (butylated hydroxytoluene): synthetic compounds used for their strong antioxidant power. They are suspected of being carcinogenic and endocrine disruptors;
  • Silicones: synthetic polymers insoluble in water. They are used as skin and hair conditioners. The release of these substances into the water is very persistent and bioaccumulating;
  • Parabens: molecules used for their antibacterial and anti fungal action. they are suspected of being endocrine disruptors;
  • Sulfates, SLS (Sodium Laurel Sulfate), SLES (Sodium Laureate Sulfate): aggressive surfactants, potential irritants for skin and eyes.

The “Everyday for Future” project, as the name suggests, wants to offer anyone the opportunity to be sustainable every day, without having to give up taking care oof themselves. And this is also made possible thanks to the use of ingredients that are natural and environmentally friendly.

Clean Beauty – Skincare & Make-up

EVERYDAY FOR FUTURE PRODUCTS

Everyday for Future mainly offers two product lines: skincare and make-up.

The products presented throughout the skincare and make-up line 100% reflect the key points on which the ideology of Everyday for Future is based: these are natural, vegan, cruelty-free products with sustainable packaging.

Every single product takes shape through a process that combines creativity, natural ingredients and constant research for high quality raw materials, reducing the impact on the environment to a minimum,

The formulas are enriched with active ingredients of natural origin derived from fruits, seeds and flowers with high beneficial properties for our body. The selected active ingredients allow you yo derive all the advantages that derive from the energy and effectiveness of nature.

Our ski also has its ecosystem: it is therefore essential to respect its balance and protect it from the external environment.

THE EVERYDAY FOR FUTURE SKINCARE LINE TAKES CARE OF THE ENVIRONMENT

Everyday for Future offers numerous vegan and sustainable products for skincare lovers, which can be divided into three categories:

  • Face: scrub, mask, cream and solid serum
  • Eyes: solid eye contour and eye patch
  • Lips: lip scrub & balm

In turn, the products are divided according to the main ingredient of which they are composed, thus differentiating themselves into six product lines:

  • Super C: citrus fruits are a great ally for our skin, helping to prevent the signs of aging thanks to their antioxidant properties. They are very hydrating and help make the skin glow;
  • Berrylicious: blueberries give the right vital boost of nourishment to awaken tired skin. Furthermore, the anti-fatigue and purifying properties of blueberries give elasticity to the skin, making it firmer;
  • Yummycado: avocado contains nutritional properties, which penetrate the skin, hydrating and regenerating it. Not only! Furthermore, avocado also has soothing properties and is composed of natural oils that give the skin freshness and vitality;
  • Wondermoka: coffee extract presents itself as an excellent lay for awaking the skin, thanks to it’s antioxidant and energizing properties;
  • Cococuddle: coconut is a fruit native to the tropical areas of the Indonesian archipelago and has always been considered beneficial for skin soft and velvety. Furthermore, coconut oil is rich in fatty acids and antioxidants, which help nourish and protect our skin;
  • Splashymelon: watermelon is the skin-friendly fruit – a hydration booster with replenishing and rehydrating properties.
Blush e illuminante con un pennello per applicazione

THE NEW SUSTAINABLE MAKE-UP LINE WITH NATURAL INGREDIENTS

Everyday for Future also offers a new way of experiencing make-up and inventing looks from the simplest to the most complex: all using vegan and natural formulas with allergen-free perfumes and packaging with at least 75% recycled plastic.

Clean beauty make-up

Everyday for Future has decided to create a make-up line that is not only ideal for creating unique looks, but is also respectful of all skin types, guaranteeing benefits all over the face, thanks to the effective active ingredients chosen.

  • For the eye area (eyelashes and eyebrows), avocado oil was chosen: an ingredient known for its natural properties and its ability to strengthen the hair, making it grow healthier and fuller. Not only that, for the eyelid and eye contour we chose to use coffee oil, which stimulates cell renewal and helps give the skin a smoother appearance.
  • For the lips we instead opted for coconut. Coconut oil, in fact, is rich in fatty acids and antioxidants that help nourish, hydrate and protect the delicate skin of the lips.
  • For the face we chose two ingredients on which to base the make-up line: blueberry and citrus fruits. The blueberry extract, in fact, gives a natural color, as well as a fresh and pleasant aroma. Citrus fruits, on the other hand, act to illuminate and refresh the skin, offering it a natural and radiant complexion.

Clean Beauty – Everyday for Future

HOW IS EVERYDAY FOR FUTURE LINKED TO THE CONCEPT OF CLEAN BEAUTY?

Everyday for Future combines care for one’s body with respect for nature and its main objective is to take care of the planet day after day for a better future.

The Everyday for Future formulas are based on the Clean Beauty pillar “Less is more” by including only a few ingredients necessary for the creation of the basic formula, to which the characterizing active ingredients are added, and contain at least 99% vegan, organic and, above all, not of animal origin.

VEGAN PRODUCTS

Our products are Vegan OK and PETA certified, which are the most widespread European quality certification bodies for vegan products. The purpose of this certification is to spread a culture of respect for life and the environment for all the people who populate our planet, so that these values can become common heritage.

CRUELTY-FREE PRODUCTS

Everyday for Future not only takes care of the planet, but also of the animals that populate it.

In March 2009, law no. 1223/2009 was issued for which all tests on animals for cosmetic purposes have been prohibited, however excluding some long-term toxicity studies for raw materials. Only since March 2013 have all exceptions ended. Today, in fact, in Europe it is no longer possible to sell any cosmetic product that contains ingredients tested on animals in its formula.

All our products, therefore, are cruelty-free.

Clean beauty - I nostri pilastri: prodotti vegani, cruelty-free e sostenibili

What other objectives does Everyday for Future pursue to carry forward the Clean Beauty ideology?

The commitment to the planet is also reflected in the search for packs that are always sustainable, easy to recycle or made from recycled plastic.

We prefer solutions that have as little impact on the environment as possible, reducing plastic by almost 70% compared to what would be used for a common tube or bottle. This is the case of our facial skincare line bags created in plastic and aluminium (LCDPE90), easily disposed in plastic in all their components. In this case, the production of new plastic is reduced as one sachet contains 40ml of product (full-size format) in a sustainable pack with plastic reduced by up to 70%.

In other cases we usa PCR (Post-Consumer Recycled Material) or FSC (Forest Stewardship Council) recycled paper packaging, which is an international certification that indicates products derived from forests managed responsibly according to precise environmental standards.

Furthermore, there is a QR code on our packs which helps the consumer understand where they can recycle the pack in the best way.

For the formulation of our products we rely on the many years of experience of one of the leaders in the production of natural products, which offers us support throughout the entire creation process.

Together with the laboratory we give life to our ideas, also referring to the advice provided to us thanks to decades of experience in the world of natural cosmetics.

One of our goals is also to create products that are accessible to everyone. This is made possible by the fact that our products, despite meeting all the requirements, are not certified by the major European bodies. In fact, their certification would be too expensive in economic terms and this would not allow us to reach all consumers. For this reason we have the possibility of offering certified products at a price that does not exceed 20€.

Furthermore, to guarantee transparency on the ingredient list of our products, we have decided to make it easier to read the INCI (International Nomenclature of Cosmetic Ingredients), adding the common name of the ingredient and indicating natural ingredients from organic ones with different colors.

The effects of blue light

BLUE LIGHT – THE EFFECTS ON THE SKIN

Blue light, also called high-energy visible light, is electromagnetic radiation in the visible spectrum that is between 400 and 500 nm (nanometers).

Over the years, numerous studies have investigated the effects that exposure to this radiation can have on out skin. Direct and indirect effects were identified.

The direct effects are those that act at the epidermis level and are the excessive generation of reactive oxygen species that contribute to accelerating the physiological process of skin aging and hyperpigmentation.

There are many ingredients available on the market that can be included in cosmetic formulations to protect out skin from damage induced by blue light, among the most famous we find: botanical extracts, antioxidants, vitamins and minerals.

ZEOLITE – THE MINERAL RICH IN BENEFITS

Among the minerals that present this characteristic we can mention zeolite, a mineral of volcanic origin with a regular crystalline and microporous structure, characterized by an enormous quantity of empty volumes within the crystals. The name zeolite derives from the Greek words “zein” (broil) and “lithos” (stone) and means boiling stone (since when the mineral is heated it swells and appears to boil, releasing the trapped water in the form of water vapor)

Zeolite, in addition to possessing detoxifying, antioxidant and adsorbent properties, is able to reduce the production of free radicals induced by blue light and mitigate the effects of this radiation on our skin.

BLUE LIGHT – THE PRESENCE OF ZEOLITE IN MAKE-UP

Zeolite is, for the reasons mentioned above, one of the main ingredients that make up the Everyday for Future face powder.

Together with orange and lime extracts, in fact, it allows the powder to make the skin smooth and hydrated.

The powder has a lightweight formula that is easily absorbed, making the skin ideal for daily use by smoothing fine lines, pores and imperfections.

Furthermore, the particular blend of ingredients works in synergy to balance thespian’s natural oils, giving it a healthy and radiant appearance.

The formula is made up of more than 99% natural ingredients, make it free from harmful chemicals and synthetic fragrances that can irritate recycled materials.

The powder pack is made from 75% post-consumer recycled materials.

Lip treatment

LIP TREATMENT – THE GUIDE

The appearance of the lips has an important effect on the aesthetic perception of the face, nourished and hydrated lips convey a sense of health and attractiveness.

The lips are covered by a thin stratum corner and, due to their poor barrier function and low capacity to retain water, they are highly sensitive to atmospheric agents such as wind and sun, low temperatures and low environmental humidity. Lips may become dry, chapped and dull in color.

Lips, like skin, also need a careful routine to maintain their beauty.

Here are the fundamental steps to have beautiful lips:

  • Hydrate – get the right amount of water, vitamins and minerals through your diet every day
  • Exfoliate – to prevent and treat dry skin, proceed with a delicate exfoliation thanks to a nourishing scrub, characterized by exfoliating particles of natural origin
  • Nourish – apply a generous layer of nourishing balm during the day and before going to sleep. Natural oils and waxes, rich in fatty acids and antioxidants, nourish the lips and help limit water loss
Lip kit con Lip Balm e Lip Scrub

EVERYDAY FOR FUTURE LIP TREATMENT

Everyday for Future presents itself as a brand to take care of your body with natural, sustainable and environmentally friendly products.

Even for the lips, therefore, there is no shortage of proposals to take the best care of them.

The Kiss Therapy line was created with the aim of allowing anyone to have kiss-proof lips.

The four kits available (Wondermoka, Berrylicious, Cococuddle and Splashymelon) consist of a lip balm and a lip scrub: it is therefore a treatment in just two steps.

First you need to exfoliate your lips with a small dose of scrub. Subsequently you need to apply a thin layer of balm on the lips, or a more generous layer to leave on all night for a mask effect.

For those who want to take care of their lips, but always maintaining a touch of glam, Everyday for Future offers a Lip Gloss with coconut oil.

This ingredient, in fact, being rich in fatty acids and vitamins, nourishes and hydrates the skin deeply. The Lip Gloss has a formula made up of more than 99% natural ingredients, which is why it is often an excellent choice for those who prefer clean beauty.

Natural coloring extracts

NATURAL COLORING EXTRACTS

Flowers and plants are a natural source of bioactive compounds that not only have antioxidant, anti-inflammatory and anti-aging properties, but can also be used as natural dyes. For this reason, plant extracts are widely used within cosmetics.

Several natural extracts, although not classified as colorants, give cosmetic formulations a color.

In recent years, numerous studies have analyzed the characteristics and coloring efficacy of various plant extracts.

Among the possible alternatives we find:

  • the beetroot extracts which changes color based on the pH of the formulation, around pH 3-5 presents a red-orange color, at pH 6-7 it becomes dark red. However, this ingredient is not very stable in light and heat and disperses well in water, but not in oil
  • radish extract, purple sweet potato extract and elderberry extract are much more stable to heat and light and well dispersible in oil
  • turmeric extract, thanks to the presence of cur curcumin, imparts a yellow color and is characterized by a powerful antioxidant action.

With the use of dye plant extracts, our make-up not only has a chromatic value, but also a protective one.

The formulas infused with plant extracts rich in polyphenols, flavonoids, minerals and tannins have antioxidant, remineralizing and soothing properties.

All lip products in the Everyday for Future make-up line contain natural coloring extracts.

We start with the lipsticks, present in six shades, including three nude, a classic red, a dark red and an intense brown.

Inside them we find coconut oil, rich in fatty acids and antioxidants that help nourish and protect the skin of the lips, and argan extract, rich in vitamin E, known for its hydrating and soothing properties.

Lip glosses, on the other hand, real lip treatments with coconut oil, are available in two shades.

In both cases, the formulas they are made of contain more than 99% natural ingredients and the pack is made up of 75% recycled plastic.

Coffee seed oil

COFFEE SEED OIL

Coffee, known for its unique and pleasant sensorial and organoleptic characteristics, has multiple beneficial properties that are increasingly exploited by the cosmetics industry.

More than 1000 different chemical compounds have been found in coffee and coffee seeds contain a significant concentration of caffeine, polyphenols, flavonoids and triacylglycerols, bioactive compounds with high antioxidant and antimicrobial activity.

The oil extracted from green coffee seeds (by cold pressing) preserves the properties of the seeds unaltered. This vegetable oil has a unique composition and numerous scientific studies have demonstrated its effectiveness for well-being of the skin. Green coffee oil has been shown in vitro to have a dose-dependent activity of stimulating the synthesis of collagen, elastin and glycosaminoglycans, the building blocks of the skin dermis, to have antioxidant efficacy thanks to the lipid fraction rich in triacyglycerols, tocopherols and sterols and to promote photo protection, resulting in a natural booster against the action of ultraviolet rays.

Coffee seed oil therefore helps maintain nourished, hydrated and protected skin.

La linea Wondermoka comprende: patch occhi, crema viso, maschera viso, scrub viso, patch occhi e lip balm e scrub

WONDERMOKA LINE

All products containing coffee seed oil make up the Wondermoka line, perfect for energizing your skin.

SKINCARE

  • Lip Balm & Scrub – lip treatment for soft and plumped lips

MAKE-UP

Coffee seed oil is used in make-up mainly for powders and creams. In fact here we find:

  • Quad concealers – four shades to find the perfect color for your complexion
  • Quad eyeshadows – two shimmer shades and two super pigmented matte shades

Açai oil

AÇAI OIL

The açai berry is the fruit of the Euterpe Oleracea palm tree, which grows mainly in Brazil. The fruit is similar to a grape, with little pulp and single seed.

Açai oil, extracted from the pulp of the fruits, contains polyphenols, mainly anthocyanin, which are powerful natural antioxidants capable of interrupting or reducing the lipid oxidative process generated by free radicals. Alongside its antioxidant activity, the lipid composition of açai oil is also able to reduce inflammation caused by UV rays, reduce transdermal water loss and maintain optimal skin hydration.

One of the most harmful factors for our skin is in fact dehydration which can be caused by external factors such as low atmospheric humidity, pollution, low temperatures, use of aggressive detergents. Dehydrated skin has a dry, rough appearance, without firmness and elasticity.

Natural oils are extraordinary allies in maintaining skin hydration and açai oil, with its impressive antioxidant content emollient properties, helps to effectively restore skin elasticity, protect against oxidative stress, even out the skin tone, reduce the signs of inflammatory conditions and effectively soothe dry, chapped skin.

Products that contain açai oil can be found in both the skincare and make-up lines.

SKINCARE

  • Lip Balm & Scrub – lip treatment to make lips soft and velvety

MAKE-UP

  • Blush – composed of natural pigments that create a delicate color that adapts to any skin type
  • Bronzer – ideal for contouring or adding a touch of color and brightness to the complexion
  • Highlighter – composed of natural pearls, iil makes the complexion radiant and luminous

Avocado oil

AVOCADO OIL

Avocado Oil comes from squeezing the pulp spoof the fruit of the Avocado plant.

Interesting compounds, which can be considered functional active ingredients, are found in the unsaponifiable fraction of this vegetable oil. The unsaponifiable fraction represents the lipid portion of an oil that cannot be transformed into soap.

This amount is particularly high in avocado oil and is made up of numerous substances beneficial to the skin such as vitamins, sterols, squalene and carotenoids. They have antioxidant, hydrating action, high compatibility with the skin and the ability to limit loss of transdermal water.

Avocado oil is an effective ally in maintaining the balance of the hydrolipidic film and skin elasticity.

YUMMYCADO LINE

Your skin needs the right nutrients to look its best. In fact, avocado satisfies the skin thanks to its soothing properties and lets its natural oils penetrate deeply for a fresh and revitalized complexion.

Native to Central America, avocado was used by the Aztecs since 500 BC. Rich in nutrients, it penetrates the skin, hydrating and regenerating it.

Everyday for Future skincare and make-up products containing this ingredient make up the Yummycado line.

SKINCARE

  • Yummycado face cream – apply to cleansed skin both in the morning and in the evening
  • Yummycado face mask – leave on for about 15 minutes and rinse with plenty of warm water
  • Yummycado face scrub – massage delicately onto damp skin with circular movements and then rinse thoroughly with water

All skincare products from the Yummycado line are contained in disposable plastic sachet.

MAKE-UP

As far as the make-up line is concerned, avocado is used mostly for the eyes, as one oof its various properties is that of strengthening the hair and therefore guaranteeing stronger and more defined eyelashes and eyebrows.

  • Avo-brow – transparent gel for perfect eyebrows all day
  • Avo-liner – eyeliner for precise and smudge-free application
  • Mascara – present in two references: Avo-lenght and Avo-lume. The first features an idea brush for adding length and definition to the lashes; the second, however, is ideal for creating volume and thickness

All packs are made of 75% recycled plastic and can be disposed of in plastic. The pipe cleaners of the three products, however, must be disposed of with undifferentiated waste collection.