BLUE LIGHT – THE EFFECTS ON THE SKIN

Blue light, also called high-energy visible light, is electromagnetic radiation in the visible spectrum that is between 400 and 500 nm (nanometers).

Over the years, numerous studies have investigated the effects that exposure to this radiation can have on out skin. Direct and indirect effects were identified.

The direct effects are those that act at the epidermis level and are the excessive generation of reactive oxygen species that contribute to accelerating the physiological process of skin aging and hyperpigmentation.

There are many ingredients available on the market that can be included in cosmetic formulations to protect out skin from damage induced by blue light, among the most famous we find: botanical extracts, antioxidants, vitamins and minerals.

ZEOLITE – THE MINERAL RICH IN BENEFITS

Among the minerals that present this characteristic we can mention zeolite, a mineral of volcanic origin with a regular crystalline and microporous structure, characterized by an enormous quantity of empty volumes within the crystals. The name zeolite derives from the Greek words “zein” (broil) and “lithos” (stone) and means boiling stone (since when the mineral is heated it swells and appears to boil, releasing the trapped water in the form of water vapor)

Zeolite, in addition to possessing detoxifying, antioxidant and adsorbent properties, is able to reduce the production of free radicals induced by blue light and mitigate the effects of this radiation on our skin.

BLUE LIGHT – THE PRESENCE OF ZEOLITE IN MAKE-UP

Zeolite is, for the reasons mentioned above, one of the main ingredients that make up the Everyday for Future face powder.

Together with orange and lime extracts, in fact, it allows the powder to make the skin smooth and hydrated.

The powder has a lightweight formula that is easily absorbed, making the skin ideal for daily use by smoothing fine lines, pores and imperfections.

Furthermore, the particular blend of ingredients works in synergy to balance thespian’s natural oils, giving it a healthy and radiant appearance.

The formula is made up of more than 99% natural ingredients, make it free from harmful chemicals and synthetic fragrances that can irritate recycled materials.

The powder pack is made from 75% post-consumer recycled materials.

NATURAL COLORING EXTRACTS

Flowers and plants are a natural source of bioactive compounds that not only have antioxidant, anti-inflammatory and anti-aging properties, but can also be used as natural dyes. For this reason, plant extracts are widely used within cosmetics.

Several natural extracts, although not classified as colorants, give cosmetic formulations a color.

In recent years, numerous studies have analyzed the characteristics and coloring efficacy of various plant extracts.

Among the possible alternatives we find:

• the beetroot extracts which changes color based on the pH of the formulation, around pH 3-5 presents a red-orange color, at pH 6-7 it becomes dark red. However, this ingredient is not very stable in light and heat and disperses well in water, but not in oil
• radish extract, purple sweet potato extract and elderberry extract are much more stable to heat and light and well dispersible in oil
• turmeric extract, thanks to the presence of cur curcumin, imparts a yellow color and is characterized by a powerful antioxidant action.

With the use of dye plant extracts, our make-up not only has a chromatic value, but also a protective one.

The formulas infused with plant extracts rich in polyphenols, flavonoids, minerals and tannins have antioxidant, remineralizing and soothing properties.

All lip products in the Everyday for Future make-up line contain natural coloring extracts.

We start with the lipsticks, present in six shades, including three nude, a classic red, a dark red and an intense brown.

Inside them we find coconut oil, rich in fatty acids and antioxidants that help nourish and protect the skin of the lips, and argan extract, rich in vitamin E, known for its hydrating and soothing properties.

Lip glosses, on the other hand, real lip treatments with coconut oil, are available in two shades.

In both cases, the formulas they are made of contain more than 99% natural ingredients and the pack is made up of 75% recycled plastic.

COFFEE SEED OIL

Coffee, known for its unique and pleasant sensorial and organoleptic characteristics, has multiple beneficial properties that are increasingly exploited by the cosmetics industry.

More than 1000 different chemical compounds have been found in coffee and coffee seeds contain a significant concentration of caffeine, polyphenols, flavonoids and triacylglycerols, bioactive compounds with high antioxidant and antimicrobial activity.

The oil extracted from green coffee seeds (by cold pressing) preserves the properties of the seeds unaltered. This vegetable oil has a unique composition and numerous scientific studies have demonstrated its effectiveness for well-being of the skin. Green coffee oil has been shown in vitro to have a dose-dependent activity of stimulating the synthesis of collagen, elastin and glycosaminoglycans, the building blocks of the skin dermis, to have antioxidant efficacy thanks to the lipid fraction rich in triacyglycerols, tocopherols and sterols and to promote photo protection, resulting in a natural booster against the action of ultraviolet rays.

Coffee seed oil therefore helps maintain nourished, hydrated and protected skin.

WONDERMOKA LINE

All products containing coffee seed oil make up the Wondermoka line, perfect for energizing your skin.

SKINCARE

• Lip Balm & Scrub – lip treatment for soft and plumped lips

MAKE-UP

Coffee seed oil is used in make-up mainly for powders and creams. In fact here we find:

• Quad concealers – four shades to find the perfect color for your complexion
• Quad eyeshadows – two shimmer shades and two super pigmented matte shades

AÇAI OIL

The açai berry is the fruit of the Euterpe Oleracea palm tree, which grows mainly in Brazil. The fruit is similar to a grape, with little pulp and single seed.

Açai oil, extracted from the pulp of the fruits, contains polyphenols, mainly anthocyanin, which are powerful natural antioxidants capable of interrupting or reducing the lipid oxidative process generated by free radicals. Alongside its antioxidant activity, the lipid composition of açai oil is also able to reduce inflammation caused by UV rays, reduce transdermal water loss and maintain optimal skin hydration.

One of the most harmful factors for our skin is in fact dehydration which can be caused by external factors such as low atmospheric humidity, pollution, low temperatures, use of aggressive detergents. Dehydrated skin has a dry, rough appearance, without firmness and elasticity.

Natural oils are extraordinary allies in maintaining skin hydration and açai oil, with its impressive antioxidant content emollient properties, helps to effectively restore skin elasticity, protect against oxidative stress, even out the skin tone, reduce the signs of inflammatory conditions and effectively soothe dry, chapped skin.

Products that contain açai oil can be found in both the skincare and make-up lines.

SKINCARE

• Lip Balm & Scrub – lip treatment to make lips soft and velvety

MAKE-UP

• Blush – composed of natural pigments that create a delicate color that adapts to any skin type
• Bronzer – ideal for contouring or adding a touch of color and brightness to the complexion
• Highlighter – composed of natural pearls, iil makes the complexion radiant and luminous

AVOCADO OIL

Avocado Oil comes from squeezing the pulp spoof the fruit of the Avocado plant.

Interesting compounds, which can be considered functional active ingredients, are found in the unsaponifiable fraction of this vegetable oil. The unsaponifiable fraction represents the lipid portion of an oil that cannot be transformed into soap.

This amount is particularly high in avocado oil and is made up of numerous substances beneficial to the skin such as vitamins, sterols, squalene and carotenoids. They have antioxidant, hydrating action, high compatibility with the skin and the ability to limit loss of transdermal water.

Avocado oil is an effective ally in maintaining the balance of the hydrolipidic film and skin elasticity.

YUMMYCADO LINE

Your skin needs the right nutrients to look its best. In fact, avocado satisfies the skin thanks to its soothing properties and lets its natural oils penetrate deeply for a fresh and revitalized complexion.

Native to Central America, avocado was used by the Aztecs since 500 BC. Rich in nutrients, it penetrates the skin, hydrating and regenerating it.

Everyday for Future skincare and make-up products containing this ingredient make up the Yummycado line.

SKINCARE

• Yummycado face cream – apply to cleansed skin both in the morning and in the evening
• Yummycado face mask – leave on for about 15 minutes and rinse with plenty of warm water
• Yummycado face scrub – massage delicately onto damp skin with circular movements and then rinse thoroughly with water

All skincare products from the Yummycado line are contained in disposable plastic sachet.

MAKE-UP

As far as the make-up line is concerned, avocado is used mostly for the eyes, as one oof its various properties is that of strengthening the hair and therefore guaranteeing stronger and more defined eyelashes and eyebrows.

• Avo-brow – transparent gel for perfect eyebrows all day
• Avo-liner – eyeliner for precise and smudge-free application
• Mascara – present in two references: Avo-lenght and Avo-lume. The first features an idea brush for adding length and definition to the lashes; the second, however, is ideal for creating volume and thickness

All packs are made of 75% recycled plastic and can be disposed of in plastic. The pipe cleaners of the three products, however, must be disposed of with undifferentiated waste collection.